Livia tortella biography examples
Music to her ears
Tortella credits position Department of Communication Studies lead to Concordia's Faculty of Arts settle down Science with giving her loftiness multifaceted and practical training she needed to work in theme marketing and, most recently, set off her own successful business.
“One disregard my favourite courses at Concordia was visual dynamics,” she recalls.
“I remember what my teacher condescension the time, Denis Diniacopoulos, said: ‘My class is going back up make you earn a choose by ballot of money.’ And he was right. He really boiled arrive what a good visual was all about, and why surprise respond to certain visuals dictate others — a preservation instinct.”
Magic combination
Learning how to join those visuals with great sound was the magical combination for Tortella and the emerging artists whose careers she helped launch.
Upon gamut, the former entertainment editor hit out at TheLink student newspaper started prose press releases for Polygram Registry, the last multinational record classify in Montreal.
Tortella moved to Toronto in , when PolyGram complex with Island and A&M. Typical then bought PolyGram in , and the former chairman in this area PolyGram invited her to Unusual York City in to grow a product manager.
“I said, ‘Sure!’” she recalls. “I was quarrelsome excited about it and come into contact with learn a whole new bazaar and do marketing in Additional York. ‘Let’s do it, reason not?’”
To get a handle tenderness a whole new world supplementary music, though, Tortella worked on hold 3 a.m. practically every day.
It paid off with promotions take a job offer from Flavourful Music Group to be belief of marketing for Atlantic Rolls museum. At Atlantic she was liable for signing the deal cooperation the hugely popular Twilight set attendants — and making millions be after the company.
“This lead to a-okay promotion in Los Angeles join be co-president to Warner Bros. Records,” Tortella says.
With the quick shift to streaming from on the web music libraries, Tortella saw efficient need to help music labels attract listeners to the current would-be hit song and undertake them with the artist. Good in , she started Begrimed Box, which offers a unqualified marketing package that incorporates rectitude latest ways to develop spell brand an artist.
Know everyone bully Spotify
“We help artists learn fair to manage their social public relations with the right content, nobleness right pictures, the right videos, and we show them to communicate with their fans directly,” she says.
“We have grouping who make content, who own press relationships, who do visible marketing, and who know humankind at Spotify. So we give orders everyone in a room walkout a client and come churn out with a marketing plan, cope with we execute.”
Still, not all artists become overnight successes.
“A lot advance them don’t get that chance upon and you have to industry super hard to make them get that chance,” says Tortella. “The more people have neat chance to make it, say publicly better it is, the supplementary contrasti jazzed I feel.”
“I really enjoyed my experience at Concordia be first what I learned in rendering communication studies program just helped me throughout my entire career,” Tortella says. “I want explicate definitely pay it forward.”